How do I improve my persuasion skills?

How do I translate a valid logical argument to a persuasive, intuitive argument that would work for most people? I have read a lot of psychological literature. I have also gotten to the point where I can recognize an intuitive argument that would be persuasive. So, I can recognise my arguments as non-persuasive before I say them and I avoid most debates with people who aren't convinced by scientific evidence and stuff that works for rationalists and is technically a good argument. However, generating a persuasive argument isn't the same as evaluating the persuasiveness of already existing arguments.

Any good, readable, concise literature on this?