Alvin Roth is no doubt a bright guy, but the idea that he has done more lasting good for humanity than, say, Sam Walton, is absurd.

Apples and oranges. Business is there to make money. Money is instrumental, it is there to be spent on terminal values, things of intrinsic worth. People spend their excess on entertainement, art, hobbies, family life, and, yes knowledge. All these things are terminal values.