Indeed, and yet it may also work.

The "creepyness" rules are not formulated to make one effective at social interaction, they are formulated to prevent creepy behaviour. Those goals may conflict.

More cynically (not necessarily my opinion), the stated rules are damaging to people who follow them, because when people think them up, they think of someone they wouldn't like, and then think of rules that they would like such a person to follow. No incentive to think of the misliked person's best interests.