What happened with the New Atheists?

As far as I can tell, some of the leading New Atheists decided to expand their identity to include certain political stances, as well as certain political labels. By doing so they formed a distinct in-group, and immediately became embroiled in an escalating series of in-group vs. out-group skirmishes. At present, as far as I can tell, New Atheists in both groups spend more time on inter-group fighting than on advancing their original goals.