We know we're winning when they begin making rationality friends music videos.
The 5yo has been watching Pokemon anime by the ton. I'm picturing something with similar production values featuring the CFAR trials. A wise old fellow who seems to know just everything. People catch GREAT BIG Cognitive Biases out in the wild, then put these Cognitive Biases into training to evolve them smaller and smaller. RationalWiki guest-star as Team Rocket. It'll be huge.
Hey rationality friends, I just made this FAQ for the credence calibration game. So if you have people you'd like to introduce to it --- for example, to get them used to thinking of belief strengths as probabilities --- now is a good time :)