I remember a post by Hanson (can't seem to find the exact url at the moment), where he said that academic big names are "risk averse," but if a long shot topic becomes hot/fashionable, the big names simply move in on the innovators' turf, and take over the topic.
This sounds like it reduces down to "I was into X-risk before it was cool."
As of an hour ago, I had not yet heard of the Centre for the Study of Existential Risk.
Luke announced it to Less Wrong, as The University of Cambridge announced it to the world, back in April:
CSER is scheduled to launch next year.
Here is a small selection of CSER press coverage from the last two days:
http://www.bbc.co.uk/news/technology-20501091
http://www.guardian.co.uk/education/shortcuts/2012/nov/26/cambridge-university-terminator-studies
http://www.dailymail.co.uk/news/article-2238152/Cambridge-University-open-Terminator-centre-study-threat-humans-artificial-intelligence.html
http://www.theregister.co.uk/2012/11/26/new_centre_human_extinction_risks/
http://www.slashgear.com/new-ai-think-tank-hopes-to-get-real-on-existential-risk-26258246/
http://www.techradar.com/news/world-of-tech/super-brains-to-guard-against-robot-apocalypse-1115293
http://www.hindustantimes.com/world-news/Europe/Cambridge-to-study-risks-from-robots-at-Terminator-Centre/Article1-964746.aspx
http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/cambridge-to-study-risks-from-robots-at-terminator-centre/articleshow/17372042.cms
http://www.extremetech.com/extreme/141372-judgment-day-update-disneys-grenade-catching-robot-and-the-burger-flipping-robot-that-could-replace-2-million-us-workers
http://slashdot.org/topic/bi/cambridge-university-vs-skynet/
http://www.businessinsider.com/researchers-robots-risk-human-civilization-2012-11
http://www.newscientist.com/article/dn22534-megarisks-that-could-drive-us-to-extinction.html
http://news.cnet.com/8301-11386_3-57553993-76/killer-robots-cambridge-brains-to-assess-ai-risk/
http://www.globalpost.com/dispatches/globalpost-blogs/weird-wide-web/cambridge-university-opens-so-called-termintor-centre-stu
http://www.washingtonpost.com/world/europe/cambridge-university-to-open-center-studying-the-risks-of-technology-to-humans/2012/11/25/e551f4d0-3733-11e2-9258-ac7c78d5c680_story.html
http://www.foxnews.com/tech/2012/11/26/terminator-center-to-open-at-cambridge-university/
Google News: All 119 news sources...
Here's an excerpt from one quite typical story appearing in tech-tabloid theregister.co.uk today:
Humanity’s last invention and our uncertain future
http://www.cam.ac.uk/research/news/humanitys-last-invention-and-our-uncertain-future/
ThreeFour quick observations: