most people in the general public don't know Bayes' theorem

Really? What probability do you assign to that statement being true? :D

I assign about 80% probability to less than 25% of adults knowing Bayes theorem and how to use it. I took physics and calculus and other such advanced courses in high school, and graduated never having heard of Bayes' Theorem. I didn't learn about it in university, either–granted, I was in 'Statistics for Nursing', it's possible that the 'Statistics for Engineering' syllabus included it.