Roissy is not saying "Treat ugly women as you would treat beautiful women".
He's saying something along the lines of not putting beautiful woman on a pedestal and belief that you have to seek their approval.
If you want to understand Roissy in this case, you should think about how he thinks about ugly woman. He's not the kind of person who treats ugly woman friendly.
I skipped October and November owing to election season, but opening back up:
As Multiheaded added, "Personal is Political" stuff like gender relations, etc also may belong here.