In terms of minimizing the status loss for academics affiliating with SIAI, a banal minimally-descriptive name may be superior. People often overestimate the value of the piquant. Beige may not excite, but it doesn't offend. Any term which has the potential to become a buzzword, or acquire alternative definitions, should be avoided. The more exciting the term, the higher the chance of appropriation.

This was the point I was trying to make; on rereading it after posting, I realized it was remarkably poorly written and wasn't even clearly conveying what I was thinking when I wrote it. I didn't have time to edit it then, so I retracted.