I think I have a different introspection here.

When I have a feeling such as 'doing-whats-right' there is a positive emotional response associated with it. Immediately I attach semantic content to that emotion: I identify it as being produced by the 'doing-whats-right' emotion. How do I do this? I suspect that my brain has done the work to figure out that emotional response X is associated with behavior Y, and just does the work quickly.

But this is maleable. Over time, the emotional response associated with an act can change and this does not necessarily indicate a change in semantic content. I can, for example, give to a charity that I am not convinced is good and I still will often get the 'doing-whats-right' emotion even though the semantic content isn't really there. I can also find new things I value, and occasionally I will acknowledge that I value something before I get positive emotional reinforcement. So in my experience, they aren't identical.

I strongly suspect that if you reprogrammed my brain to value counting paperclips, it would feel the same as doing what is right. At very least, this would not be inconsistent. I might learn to attach paperclippy instead of good to that emotional state, but it would feel the same.