Judging by your comment history, you're not a spammer. Please spend five minutes rewriting this so it doesn't look more like spam than like anything else. Indeed, I'm not sure this -isn't- spam, even considering its relevancy to the audience; it comes across as explicitly commercial.
Posting in Open Thread is always a good alternative for articles containing only one sentence of information.
It's been reduced to 99$ and it seems like it is a permanent reduction. I was thinking of buying it at 299$ because it had not been on sale for a while, so I'm very pleased this happened.
Their press release on it:
http://blog.23andme.com/news/one-million-strong-a-note-from-23andmes-anne-wojcicki/