It's been reduced to 99$ and it seems like it is a permanent reduction. I was thinking of buying it at 299$ because it had not been on sale for a while, so I'm very pleased this happened.
Their press release on it:
http://blog.23andme.com/news/one-million-strong-a-note-from-23andmes-anne-wojcicki/
(See previous discussion on the value similar services.)
I had a comment in that thread detailing the main benefit I saw with the service - seeing how your genetic variants effected drug metabolism.
It's been reduced to 99$ and it seems like it is a permanent reduction. I was thinking of buying it at 299$ because it had not been on sale for a while, so I'm very pleased this happened.
Their press release on it:
http://blog.23andme.com/news/one-million-strong-a-note-from-23andmes-anne-wojcicki/