taelor comments on Open Thread, December 16-31, 2012 - Less Wrong
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Eric Hoffer had some insights about this: in The True Believer, he hypothosizes that the primary thing that causes mass movements to crystalize is a rejection of the present brought on by feelings of intense frustration at the current state of the would-be fanatics' lives. Hoffer further hypothosizes that many early converts to mass movements are unsuccessful creative types (the whole "what if Hitler had gotten into art school?" thing) because nothing is more frusterating than watching other people's artistic and cultural endeavors flourish while your own attempts at self-expression languish. This causes them to reject the worldly pleasures of the present as meaningless; after all, who has time "for art, for music, for wine and other drugs, for sex and for food" when there's an entire world for your movement to conquer and purify. Hoffer also notes that the active phase of most mass movements correspond with a "cultural dark age" situated in between flowerings of the arts.
More from Hoffer: