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Paulovsk comments on Rationality Quotes January 2013 - Less Wrong
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For Instance It Makes You Write With Odd Capitalization.
It's probably a section title.
It's a copywriting technique. It makes easier for people to read (note how the subjects of newsletters campaings usually come like that). Don't ask me for the research, I have no idea where I've read it.
In this case, I guess he just pasted the title here.
So, is there any research done about this kind of stuff? All the discussions of this kind of things I've seen on Wikipedia talk:Manual of Style and places like that appear to be based on people Generalizing From One Example.