Actually you are right, here I was doing the pattern matching.
I think this is because how I see Gnostic like beliefs working out in the world. Humans being social will tend to share them and such movements spiritual or otherwise consist in a large part of an enlightened guru with special gnosis telling you what you have "forgotten" and must learn relearn.
As Multiheaded added, "Personal is Political" stuff like gender relations, etc also may belong here.