I'm the author - thanks for the feedback. I think you're right that a more-topical title could help. Edit: done.
I was referring to the thread title here on LessWrong. I actually chuckled at yours, now I feel bad.
Great article by the way. My first thought was to use a tiltmeter app on a smartphone attached to a long ruler.
Mark Eichenlaub posted a great little case-study about the difficulty of updating beliefs, even over trivial matters like the slope of a baseball field. The basic story of Bayes-updating assumes the likelihood of evidence in different states is obvious, but feedback between observations and judgments about likelihood quickly complicate the situation:
Edit: Title changed from "An Empirical Evaluation into Runner's High," the original title of the article, to match the author's new title.