You could probably find a clearer title. Naming an article after an example doesn't seem like a good idea to me. Probably the topic changed while you were writing and you didn't notice. (I claim that it is a coherent essay on public opinion.)

Yes, it is important to know how public opinion changes. But before you try to influence it, you should have a good idea of what you're trying to accomplish and whether it's possible. Recycling and unplugging gadgets are daily activities. That continuity is important to making them popular. Is it possible to make insulating houses fashionable?