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Nic_Smith comments on Rationality Quotes February 2013 - Less Wrong
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No, they selected them to sell more copies by highjacking the easier-to-press buttons of your nervous system.
There's something to that, but it's not as if Varian's Microeconomic Analysis is going to have the cover of Spice and Wolf 1.
On the other hand, the method of judging a book's contents by its cover clearly has holes in it considering Spice and Wolf 1 has the cover of Spice and Wolf 1.
Deliberate non sequitur alert: I'm often attracted to a cover that has holes in it. E.g. The Curious Incident of the Dog in the Night-Time.