In general, this is referred to as the principal-agent problem.
Note that the adviser's ethical problem also exists if L/V > p/(1-p) > l/v.
The adviser to the value
Is the order also inverted in the original?
Fixed.
I. J. Good's original, which I've somewhat abridged, explicitly specifies that there are no competitors who cause visible losses/gains after the invention is rejected.
Another monthly installment of the rationality quotes thread. The usual rules apply: