I guess I didn't quote the original article, and he was saying "I am pointing out this problem that is probably not as big or painful as this other problem, but can we please acknowledge its existence also?" And, as often happens with social issues, he was trying to preempt the inevitable "why would we care? we have it worse!" response.

I definitely agree that attitude is a choice! I wasn't quite aware of the original quote, but I would put it down as an instrumental rationality quote as well. 8) But it sounds like his shoelessness was a symptom of bigger/different problems?

I consider Noah Brand's quote a rationality quote because it's a reminder that problems require real solutions. Changing your attitude to be positive is useful, but changing your attitude to accept that something that sucks will continue to suck indefinitely is not the answer.