Yes, the first idea is what I had in mind. The problem with getting financing in order to achieve results has a few possible solutions, I mention some below in the response to Kawoomba. Which other problems did you have in mind?

The advantages seem to me to work at various levels – improved incentives, much improved knowledge, and the possibility of a system emerging where you can leave it to the financial incentives and the feedback processes they create to bring about increased effectiveness and innovation.