"Hey, MIRI folks, we're giving you a lot of money, how about you said a couple of nice words about this other company of ours?"

"Hey, our sponsors are funding another company, maybe if we helped promote that company and it ended up doing well, our sponsors would have more money to give us."

""Hey, our sponsors are funding another company, maybe if we helped promote that company our sponsors would be grateful and give us some extra money."