This would be the local dilemma in a nutshell, yes. People are interested in winning at real life as they see it, and, if you tell them "rationalists should WIN" then they'll say "OK" and try to apply it to what they presently see as their problems ... but actually discussing anything political on LessWrong has gone badly enough that quite a lot of the community now behaves phobically even to allusion to politics, going so far as to euphemise the word to "mindkilling." It's not clear how to get past this one. (I have a vague idea that worked examples of success in doing so might help.)

edit: hrm. Reason for downvote?