Does anyone know anything about, or have any web resources, for survey design? An organization I'm a member of is doing an internal survey of members to see how we can be more effective, and I've been tasked with designing the survey.
I think you'd like a more comprehensive response than this, but hopefully my very generalised recollection of survey basics will at least help others answer more specifically.
Survey Questions
Priming, or the avoidance of it, is as you might be aware essential to drafting an unbiased survey. Consider question placement, wording, phrasing, and most importantly selection when drafting each enquiry, and do the same for the answers.
Key is to ask oneself whether a question and/or its composite answers will yield credible information, and the value of that in
If it's worth saying, but not worth its own post, even in Discussion, it goes here.