If the atheists what to win me over, then the way for them to do so is straightforward: they should ignore me, and try instead to win over the theology community, bishops, the Pope, pastors, denominational and non-denominational bodies, etc., with superior research and arguments.
If atheists really thought that theists believed just because the pastors did, then targeting the pastors would seem to be the best way to go about it, yes. Either by attacking their credibility or attempting to convince them otherwise/attack the emotional basis of their faith. Even if the playing field was uneven and the pastors were actually crooked, there just wouldn't be any gain in going after the believers as individuals.
Another monthly installment of the rationality quotes thread. The usual rules apply: