To my ear (eye), "Thinking: Right and Wrong" sounds like a pretentious high school logic textbook. The effect is more schoolmarmy than bold, confrontational, or crisp. Most of our target audience won't get the pun, and even many of those who do may be turned off by the suggestion that this Eliezer guy knows the One True Right Way to Think. I'm not saying that's a reasonable response; I'm saying it's an unreasonable enough one that the people inclined to have it are probably in more desperate need of the contents of this eBook than are the Kahneman fanboys and fangirls.