Financial laws prevent hedge funds and investment banks from investing in "alternative assets" like Bitcoin unless they are formed into a licensed financial product. Individuals do not have to abide by these finance regulations.

Even so, Reuters reports that "Workers at Morgan Stanley and Goldman Sachs in London and New York have been visiting online Bitcoin exchanges as often as 30 times a day, according to documents seen by Reuters." It seems that there is interest, but they are constrained in multiple ways that individuals are not. For example, the total value of all mined Bitcoins is on the order of ~$1 Billion--the entire value of the currency is trivial to them.

The domain experts in making money are hedge funds, investment banks, etc. They haven't put much money into Bitcoins, so if you think its a good investment you have to sincerely believe you are substantially better informed or more rational than they are, which seems unlikely.

Consider:

You are walking down the street, and Warren Buffet is walking a few feet in front of you. You notice a five dollar bill on the sidewalk. Warren Buffet looks down, then keeps walking past it. Do you stop to pick it up? Maybe, maybe not. But the fact that Buffet knows more about making money is only one factor in the decision. You have different opportunity costs, different discount rates, etc.