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Omid comments on Post ridiculous munchkin ideas! - Less Wrong
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I think most MLP fans are in the intended demographic. Teenage male fans are simply more salient than grade-school female fans.
If nothing else, the 'unexpected' fans are reducing your yield and may be driving out potential matches.
(If you were into little girls, would you be happy or unhappy about bronies? If you wanted money, maybe happy, if chicks maybe unhappy because on the margin, little girls may be skeeved out by bronies and not become regular readers. You know what, I should've chosen a better example for this topic than MLP.)