Buy shares in competing companies, maybe?
This is unlikely to be a good strategy, because competitive stocks are usually correlated, and market participants see the bankruptcy of one company as possibly foretelling a weak market for the competitors' products also. Unless it's a very specific and unusual situation.
In fact, some think it is best practice for people whose future earnings are highly correlated with a particular market sector to reduce any stock ownership they have in that sector to reduce their risk. E.g. software developers should have portfolios that underweight software or technolo...
When does a bet fail to reveal your true beliefs? When it hedges a risk in your portfolio.
If this claim does not immediately strike you as obviously true, you may benefit from reading this post by econblogger Noah Smith. Excerpt: