This is unlikely to be a good strategy, because competitive stocks are usually correlated, and market participants see the bankruptcy of one company as possibly foretelling a weak market for the competitors' products also. Unless it's a very specific and unusual situation.
In fact, some think it is best practice for people whose future earnings are highly correlated with a particular market sector to reduce any stock ownership they have in that sector to reduce their risk. E.g. software developers should have portfolios that underweight software or technology. It has theoretical support, but hardly anyone in the real world does this because of the added complexity as compared with buying index funds and because of outdated thinking around retirement planning.
It's even harder to do when you're young and your portfolio is 100% cash (and human capital).
Is there a reason a company doesn't offer S&P- products - S&P minus a specific industry. If the bank diversified their customer they could just buy straight index funds and then distribute the returns differentially.
When does a bet fail to reveal your true beliefs? When it hedges a risk in your portfolio.
If this claim does not immediately strike you as obviously true, you may benefit from reading this post by econblogger Noah Smith. Excerpt: