(But I guess maybe if you're just trying to drive up the price, this may be a good choice. Sneaky.)
Having read about auctions before, I am well-aware of the winner's curse and expect coordination to be hard on bidding for this unique item.
Bwa ha ha! Behold - the economics of the damned.
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.