I agree with Jack's comment on this, but must also state: morality as a proximal value is actually rather effective in achieving most terminal values. Winning friends has a tendency to aid with almost anything else you might wish to do; and behaving morally has a tendency to aid in winning friends, and avoiding the acquisition of enemies.
There are of course some exceptions though- behaving ruthlessly and amorally probably helps in gaining promotions, dealing with buisness rivals etc (I don't have any actual experience, just guessing from what I know of it and asking for comment from those with experience in those areas).
My intended next OB post will, in passing, distinguish between moral judgments and factual beliefs. Several times before, this has sparked a debate about the nature of morality. (E.g., Believing in Todd.) Such debates often repeat themselves, reinvent the wheel each time, start all over from previous arguments. To avoid this, I suggest consolidating the debate. Whenever someone feels tempted to start a debate about the nature of morality in the comments thread of another post, the comment should be made to this post, instead, with an appropriate link to the article commented upon. Otherwise it does tend to take over discussions like kudzu. (This isn't the first blog/list where I've seen it happen.)
I'll start the ball rolling with ten points to ponder about the nature of morality...