"Deserve" is harmful because we would often rather destroy utility than allow an undeserved outcome distribution. For instance, most people would probably rather punish a criminal than reform him. I nominate "justice" as the more basic bad concept. It's a good concept for sloppy thinkers who are incapable of keeping in mind all the harm done later by injustices now, a shortcut that lets them choose actions that probably increase utility in the long run. But it is a bad concept for people who can think more rigorously.

A lot of these "bad concepts" will probably be things that are useful given limited rationality.

“Are the gods not just?"

"Oh no, child. What would become us us if they were?”

― C.S. Lewis, Till We Have Faces