Entitlement and Anti-entitlement, especially in the context of: 1. the whole Nice Guy thing and 2. the discourse on the millennial generation. It becomes a red herring, and in the former case leads to ambiguity between 'a specific person must do something' and 'this should be easier than it is. Plus it seems to turn semi-utilitarians deontologist. In the case of millennials, it tends to involve big inferential distance problems.