but the very feeling that makes them seem different at all stems from the core confusion!

I don't think moral feelings are entirely derivative of conceptual thought. Like other mammals, we have pattern matching algorithms. Conceptual confusion isn't what makes my preference for ice cream preferences different from my moral preferences.

Is there a behavioral cluster about "moral"? Sure.

Do moral preferences really have different implications than preferences about shoes and I've cream?

How many people are hated for what ice cream they eat? For their preference in ice cream, even when they don't eat it? For their tolerance of a preference in ice cream in others?

Not many that I see. So yeah, it's really different.

I mean, a preference is a preference is a term in a utility function.

And matter is matter, whether alive or dead, whether your shoe or your mom.