How do you upgrade people into rationalists? In particular, I want to upgrade some younger math-inclined people into rationalists (peers at university). My current strategy is:

• incidentally name drop my local rationalist meetup group, (ie. "I am going to a rationalist's meetup on Sunday")

• link to lesswrong articles whenever relevant (rarely)

• be awesome and claim that I am awesome because I am a rationalist (which neglects a bunch of other factors for why I am so awesome)

• when asked, motivate rationality by indicating a whole bunch of cognitive biases, and how we don't naturally have principles of correct reasoning, we just do what intuitively seems right

This is quite passive (other than name dropping and article linking) and mostly requires them to ask me about it first. I want something more proactive that is not straight up linking to Lesswrong, because the first thing they go to is The Simple Truth and immediately get turned off by it (The Simple Truth shouldn't be the first post in the first sequence that you are recommended to read on Lesswrong). This has happened a number of times.