Well, hopeless relative to the hopes that some people had at that time. For example, from Wikipedia:

BD+ played a pivotal role in the format war of Blu-ray and HD DVD. Several studios cited Blu-ray Disc's adoption of the BD+ anti-copying system as the reason they supported Blu-ray Disc over HD DVD. The copy protection scheme was to take "10 years" to crack, according to Richard Doherty, an analyst with Envisioneering Group.

and

The first titles using BD+ were released in October 2007. Since November 2007, versions of BD+ protection have been circumvented by various versions of the AnyDVD HD program.[