Stuart_Armstrong comments on Scope Insensitivity - Less Wrong
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Those yellow LiveStrong bracelets are a great example. They're about $1 or so, and purchasers wear them around all day advertising that they care about cancer. How many of those people would have donated an equivalent amount (just a buck) without the badge of caring they get to wear around?
Actually, in my experience it's the other way round - people feel they're doing their bit just by wearing the bracelets, so they'll pay less for a bracelet than they'd donate anonymously.
But like most anecdotes, that one story doesn't tell you anything - we need statistics if we want to truly know how people behave.