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Drayin comments on Introducing Effective Fundraising, a New EA Org - Less Wrong
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The quoted claim was in the blog post "Why fundraising". It was intended to talk about why fundraising as a meta-activity is quantified vs other more speculative meta-activities. You're very correct that it is also massively important to have quantified charities as this ultimately dictates the impact we have. That being said we use Givewell's estimates of lives saved as well as keep track of our counterfactual money moved and get a fairly quantified estimate of how much good we are doing.
All this being said I agree that its unclear what the paragraph is referring to and we will improve it.
Disclaimer: I am the Co-ED of Effective Fundraising.
That makes sense - I guess you need to clarify that fundraising is more quantifiable than recruiting or development of technology (a la Leverage).
Also more quickly quantifiable then movement building (my previous EA plan) or getting pledges (Life You Can Save or GWWC).