peter_hurford comments on Why I'm Skeptical About Unproven Causes (And You Should Be Too) - Less Wrong
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You're right that there's no identifiable literature on the "wow factor" bias (I made up the name myself), but I do think it's plausible that people are skewed toward seeking out opportunities that are flashy and high status. I could very well be wrong, but I have a lot of personal experience that this is the case. Do you disagree?