One reason is because dog-whistles can work: I have from time to time had the experience of expressing my opinion about a subject in a way that causes the minority who agree with me to recognize me as a potential ally without triggering reprisal from the majority who disagree with me.
Another reason is to preserve some credibility in case of a future discussion where I'm more willing to deal with the consequences of public opposition. Rather than having to say (for example) "Well, yes, I know I said policy X was a good idea, but I didn't really mean it; I was lying then, but you should totally believe me now because I'm totally telling the truth" I can instead say (for example) "I said that policy X is an efficient way of achieving goals Y and Z, which it absolutely is. But I don't endorse maximizing Y and Z at the cost of W, which policy X fails to address at all."
Yet another reason is to use plausible deniability as a way of equivocating, when I'm not sure whether to come out in opposition or not. That is, I can disagree while maintaining a safe path of retreat, such that if the degree of reprisal I get for disagreeing turns out to be more than I feel like suffering, I can claim to have been misunderstood and thereby (hopefully) avert further reprisals.
One reason is because dog-whistles can work: I have from time to time had the experience of expressing my opinion about a subject in a way that causes the minority who agree with me to recognize me as a potential ally without triggering reprisal from the majority who disagree with me.
That already goes by the name "politician-speak".
I have so far distinguished between belief as anticipation-controller, belief in belief, professing and cheering. Of these, we might call anticipation-controlling beliefs "proper beliefs" and the other forms "improper belief". Proper belief can be wrong or irrational, as when someone genuinely anticipates that prayer will cure their sick baby. But the other forms are arguably “not belief at all.”
Yet another form of improper belief is belief as group identification—as a way of belonging. Robin Hanson uses the excellent metaphor of wearing unusual clothing, a group uniform like a priest’s vestments or a Jewish skullcap, and so I will call this “belief as attire.”
In terms of humanly realistic psychology, the Muslims who flew planes into the World Trade Center undoubtedly saw themselves as heroes defending truth, justice, and the Islamic Way from hideous alien monsters a la the movie Independence Day. Only a very inexperienced nerd, the sort of nerd who has no idea how non-nerds see the world, would say this out loud in an Alabama bar. It is not an American thing to say. The American thing to say is that the terrorists “hate our freedom” and that flying a plane into a building is a “cowardly act.” You cannot say the phrases “heroic self-sacrifice” and “suicide bomber” in the same sentence, even for the sake of accurately describing how the Enemy sees the world. The very concept of the courage and altruism of a suicide bomber is Enemy attire—you can tell, because the Enemy talks about it. The cowardice and sociopathy of a suicide bomber is American attire. There are no quote marks you can use to talk about how the Enemy sees the world; it would be like dressing up as a Nazi for Halloween.
Belief-as-attire may help explain how people can be passionate about improper beliefs. Mere belief in belief, or religious professing, would have some trouble creating genuine, deep, powerful emotional effects. Or so I suspect; I confess I’m not an expert here. But my impression is this: People who’ve stopped anticipating-as-if their religion is true, will go to great lengths to convince themselves they are passionate, and this desperation can be mistaken for passion. But it’s not the same fire they had as a child.
On the other hand, it is very easy for a human being to genuinely, passionately, gut-level belong to a group, to cheer for their favorite sports team.1 Identifying with a tribe is a very strong emotional force. People will die for it. And once you get people to identify with a tribe, the beliefs which are the attire of that tribe will be spoken with the full passion of belonging to that tribe.
1 This is the foundation on which rests the swindle of “Republicans vs. Democrats” and analogous false dilemmas in other countries, but that’s a topic for another time.