I think it's the influence of San Francisco
More seriously: I think it follows perfectly well from rationality which is at it's core about doing non obvious things that result in better outcomes once you do the math. Obviously it comes down to preferences but many people seem to prefer multiple partners and only refrain because society condemns it. Polyamkry is more honest than cheating and more preference satisfying than monogamy for those with poly amorous inclinations.
Plus there's all the conveniences.
Nitpicky tangent:
rationality which is at it's core about doing non obvious things that result in better outcomes once you do the math
Don't neglect the obvious things that result in better outcomes.
This is a thread where people can ask questions that they would ordinarily feel embarrassed for not knowing the answer to. The previous "stupid" questions thread went to over 800 comments in two and a half weeks, so I think it's time for a new one.