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wedrifid comments on Rationality Quotes August 2013 - Less Wrong
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Your quote is both literally and connotatively poor. If Spielberg had asked "Why spend two dollars on a bookmark? ... Why not use a dollar as a bookmark?" then there would at least have been some moral along the lines of efficient practicality. Even then it would be borderline.
A dollar is much more fungible than a bookmark. After you're done reading your book, you can not only use the dollar to hold your place in other books, you can spend it on other things.
It is indeed a considerably more fungible one dollar.
It takes time and effort (admittedly not much of it, but usually even little of it makes a difference psychologically) to spend $1 on a bookmark. (I would have phrased it as “Why bother spending ...”.)