It is also anti-consequentialism.
It is not. "Murder and children crying" here are not means to an end, they are consequences as well. Maybe not intended consequences, maybe side effects ("collateral damage"), but still consequences.
I see no self-contradiction in a consequentialist approach which just declares certain consequences (e.g. "murder and children crying") be be unacceptable.
Your point is perfectly valid, I think. Every action-guiding set of principles is ultimately all about consequences. Deontologies can be "consequentialized", i.e. expressed only through a maximization (or minimization) rule of some goal-function, by a mere semantic transformation. The reason why this is rarely done is, I suspect, because people get confused by words, and perhaps also because consequentializing some deontologies makes it more obvious that the goals are arbitrary or silly.
The traditional distinction between consequentialism and ...
Another month has passed and here is a new rationality quotes thread. The usual rules are: