If you find yourself seriously considering hypotheses like micromuscle reading or subliminal suggestion, then that's probably because the magician has managed to slip a false assumption past your defences!
The subliminal suggestion part isn't that implausible a priori, though. Suppose I first tell you to think of some tool, after which I tell you to think of some color.
Znal crbcyr jvyy svefg nafjre "unzzre", orpnhfr gung'f n cebgbglcvpny gbby, naq gura nafjre "erq", orpnhfr obgu jbeqf ner nffbpvngrq jvgu pbzzhavfz naq gur zragvba bs n unzzre cevzrf nffbpvngrq pbaprcgf.
While I'm not sure of how well that will work here, once back in junior high school I had happened to read that and a list of other priming questions from somewhere, and tried them out on my classmates. I didn't always get the expected answer, but I did get it more often than not.
My favorite was one that only works in Finnish - asking people to say "kuusi" for several times in a row, which is a word that means either the number six, or a spruce tree. Then I would ask them to name a vegetable, and often they would say "carrot" - which happens to have a similar shape as the popular way of drawing cartoon spruce trees.
For the record, I thought of "spade" and then "orange" (perhaps because of an association of spades with the merchant B&Q, whose logo and branded materials are orange, though of course this is post-hoc rationalization on my part).
The reason why I think concentrating on "suggestion" is often an indication that you've missed something, is that suggestion is not reliable enough for magicians to use it as the sole mechanism for an effect, especially in settings like live television where the stakes are high. Magicians prefer t...
I just want to burn him at a stake and watch his witch's heart bubble. It’s extraordinary. Great trick. - Stephen Fry
Derren Brown does many amazing tricks - I want to focus here on his "mind reading". This is way beyond any cold reading I've seen, but he insists that he uses no actors or stooges. He's also a skeptic, very clear about not being psychic. He does reveal some of his tricks, but maintains a lot of mystery.
Reading David Frost's mind - unusually, he struggles and gets the first one wrong, and seems to reveal tiny glimpses of his technique. Then at the end he gives more hints about his technique than usual.
Pet name - getting someone on the street to read another person's mind. In the full version (from the DVD of Trick of the Mind, series one) the segment starts with Derren telling the guy (the pet owner) that sorry, it won't work on you, then later changing his mind and bringing him in.
Creepy clown - the detail here is extraordinary.
Watch the videos then scroll down, if you want to watch it without being influenced by me... I have a few thoughts, but they don't go very far in explaining it...
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Whatever he's doing, he's extraordinarily good at it. Some speculations: