Has the rehabilitation of 'cults' begun? "The Cult Deficit", Ross Douthat:

LIKE most children of the Reagan era, I grew up with a steady diet of media warnings about the perils of religious cults — the gurus who lurked in wait for the unwary and confused, offering absolute certainty with the aftertaste of poisoned Kool-Aid. From the 1970s through the 1990s, from Jonestown to Heaven’s Gate, frightening fringe groups and their charismatic leaders seemed like an essential element of the American religious landscape. Yet we don’t hear nearly as much about them anymore, and it isn’t just that the media have moved on. Some strange experiments have aged into respectability, some sinister ones still flourish, but over all the cult phenomenon feels increasingly antique, like lava lamps and bell bottoms. Spiritual gurus still flourish in our era, of course, but they are generally comforting, vapid, safe — a Joel Osteen rather than a Jim Jones, a Deepak Chopra rather than a David Koresh.

...The decline of cults, while good news for anxious parents of potential devotees, might actually be a worrying sign for Western culture, an indicator not only of religious stagnation but of declining creativity writ large. The first writer is Philip Jenkins, a prolific religious historian, who argues that the decline in “the number and scale of controversial fringe sects” is both “genuine and epochal,” and something that should worry more mainstream religious believers rather than comfort them. A wild fringe, he suggests, is often a sign of a healthy, vital center, and a religious culture that lacks for charismatic weirdos may lack “a solid core of spiritual activism and inquiry” as well. The second writer is Peter Thiel, the PayPal co-founder, venture capitalist and controversialist, who includes an interesting aside about the decline of cults in his new book, Zero to One

...From the Franciscans to the Jesuits, groups that looked cultlike to their critics have repeatedly revitalized the Catholic Church, and a similar story can be told about the role of charismatic visionaries in the American experience. (The enduring influence of one of the 19th century’s most despised and feared religious movements, for instance, is the reason the state of Utah now leads the United States on many social indicators.)...When “people were more open to the idea that not all knowledge was widely known,” Thiel writes, there was more interest in groups that claimed access to some secret knowledge, or offered some revolutionary vision. But today, many fewer Americans “take unorthodox ideas seriously,” and while this has clear upsides — “fewer crazy cults” — it may also be a sign that “we have given up our sense of wonder at secrets left to be discovered.”