I think titles also follow the "the only goal of the first sentence is to make the reader want to read the second sentence" rule. If MIRI is pitching this book at bright laypeople, I think it's good to be a bit jazzy and then dismantle the Skynet assumptions early on (as it looks like this does).
If the goal is for it to be a technical manual for people in math and CS, I'd agree that anything that sounds like pop sci or Gladwell is probably a turn-off.
Of course, you could always have two editions, with two titles (and differing amounts of LaTeX)
MIRI will soon publish a short book by Stuart Armstrong on the topic of AI risk. The book is currently titled “AI-Risk Primer” by default, but we’re looking for something a little more catchy (just as we did for the upcoming Sequences ebook).
The book is meant to be accessible and avoids technical jargon. Here is the table of contents and a few snippets from the book, to give you an idea of the content and style:
So, title suggestions?