chaosmage comments on A Muggle Studies course - Less Wrong
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If the audience includes kids, hindsight bias is probably the easiest and most dramatic place to start - you can even do a demonstration with them as the subjects.
Demonstration is good. I'd try to do several.
A favorite of mine is the Forer effect demonstration, where everyone gets a "personalized" horoscope, rates accuracy and then learns they're all identical. Because that is easy and quick, gets a good laugh and directly relates to the Astrology class that is part of the raison d'etre of this course.