Did you mean to say something less blatantly false?

I'm not sure how many on that list actually qualify as non-believers who who write books targeted to religious fundamentalists urging them to moderate their views. Most sound like religious people trying to get atheists to be more spiritual. But even to the extent that they exemplify that approach: outside of the Dalai Lama how many books have the last 20 winners sold? How many are idolized by atheists?