Obviously, sheer disgust made it hard for doctors to embrace this treatment.
This is a blatant failure at imagining what a doctor's work day looks like. Doctors who would treat resistant cases of diarrhea would be gastroenterologists, that is people who pretty much specialize in dealing with poop.
I agree with the general argument, though.
ETA: Did I misunderstand this article? I thought the whole feces with chocolate thing was there just to spice up the story. They don't make people eat feces and I'm not sure they ever have. it's done through a tube and I think these things have been around for several decades.
I assume the "disgust" being referred to was the potential patient's disgust at the suggestion.
Related: Son of Low Hanging Fruit
Another post on finding low hanging fruit from Gregory Cochran's and Henry Harpending's blog West Hunter.